Tap-On-Spot is an innovative second screen advertising technology developed by Sonoroo. Tap-On-Spot TV and radio spots are tappable through Sonoroo’s Tap-On-Spot smartphone application. Tapping on a TV or radio spot displays a message on the smartphone. The message is a link to an URL, which can be a Facebook page, Twitter page, Twitter tweet, Landing page, YouTube video, Google Application or anything that has an Internet address.